ATTN: Retailers and customers
Friday 23rd of January is the last day you will be able to pre-order the London Horror Comic #2 from Diamond.
The Diamond order code is: JAN094362
It is listed on page 301 of the January 2009 edition of the Diamond Previews catalogue.
You can print off an order coupon here. You can see previews of issue 2 and issue 1 here.
Now why the hell is that important?
You’re a busy discerning comic book reader. You have no time for numbers and dates. You wait until the last minute to get your taxes done. Why break the habit of a lifetime by pre-ordering a comic!?
Deal is this.
Pre-ordering guarantees that you, the customer, will get your copy when the book is released in March.
The first issue was available from most major stores in the UK and US, but I still got a bunch of emails from readers who found their comic stores were out of stock.
This is a shame given all the nice things folks said about the comic.
So going to your retailer this week and quoting the above order code guarantees a copy will be waiting for you at your local comic shop, wherever you are. A good thing.
Secondly, pre-ordering offers the retailer a guaranteed sale. This makes the retailer happy.
It also offers me a guaranteed sale.
This makes me happy – although whether financial recompense can truly equate to the emotional, mental and spiritual hardships involved in publishing is another post altogether.
For the moment assume that it does, and if you can pre-order, then that would be cool.